Post Campaign Analysis

Red Hat ABM Double Registration Syndication [Campaign Duration - 8 Weeks]

Red Hat ABM Double Registration Syndication [Campaign Duration - 8 Weeks] Post Campaign Analysis

Contents

• Campaign Objective

• Campaign Summary

• Assets Performance

• Criteria Performance

Campaign Objective

Red Hat Investment

Campaign Flight

$19,760

May 21st – July 15th, ‘24

Campaign Lead Goal

988

Campaign Type

Double Registration Campaign

Campaign Selects/Criteria Industries – ABM (2) list Geography – United States & Canada Job Level – IT Manager + Job Titles –C-Suite| Enterprise Arch| Cloud Arch| IT Operations Leaders| IT Ops Manager| IT Ops Director| IT Ops VP Leads Per Account – 5

Campaign Summary

Leads Delivery Chart

Weeks Week 1 Week 2 Week 3

Leads

Weeks

Leads

134 Week 4

147

135 141

Week 5 Week 6 Week 7

63

184 184

Total

988

Summary

• Techinformed effectively delivered a total of 988 leads within a span of 8 weeks through an integrated Double Touch CS campaign. • The asset titled “State of Linux in the public cloud” emerged as the most compelling, capturing a significant 52% of the total leads acquired, showcasing resonance with our target audience. • CIO showed the strongest engagement across all assets, with 24% of total leads generated

Asset Performance

First Touch Assets Converting CentOS Linux to Red Hat Enterprise Linux

248

Migrate from CentOS Linux to a cloud-ready operating system

222

Rapidly migrate from CentOS Linux 7 with cost-effective solutions

254

State of Linux in the public cloud

264

Second Touch Assets

Converting CentOS Linux to Red Hat Enterprise Linux

257

Migrate from CentOS Linux to a cloud-ready operating system

227

Rapidly migrate from CentOS Linux 7 with cost-effective solutions-135

259

State of Linux in the public cloud-133

245

Asset Performance

1 st Touch

264

254

248

222

State of Linux in the public cloud Rapidly migrate from CentOS Linux 7 with cost-effective solutions

Converting CentOS Linux to Red Hat Enterprise Linux

Migrate from CentOS Linux to a cloud- ready operating system

2 nd Touch

257

259

245

227

Rapidly migrate from CentOS Linux 7 with cost-effective solutions

Converting CentOS Linux to Red Hat Enterprise Linux

State of Linux in the public cloud Migrate from CentOS Linux to a cloud- ready operating system

Top Accounts

5

5

5

5

5

4

4

4

4

4

2

Boing Ukraina, TOV

Broadridge Financial Solutions Limited

Capgemini America, Inc

Enbridge Inc Transunion Abbott Laboratories Trading (Shanghai) Co, Ltd

Accenture Pte Ltd

Ansys, Inc Blackberry Limited

Continental Casualty Company Inc

Top Accounts Vs. Top Assets

Rapidly migrate from CentOS Linux 7 with cost-effective solutions

State of Linux in the public cloud

3

3

2222222222

2222222222

2

Industries Engaged

212

124

111

78

56

54

54

48

38

32

26

19

19

19

16

Top Industries Vs. Top Assets

State of Linux in the public cloud

3

2

2

2

2

2

2

2

2

2

2

2

2

2

2

Johnson & Johnson

ABC Bus Companies

Bank of America

Boing Ukrania Bombardier Transportation India Pvt Ltd

Cognex Corporation

Honeywell AG Intermountain Health Care

Jolera

Leidos

McMaster University

Prudential Systems Japan Limited

S&P Global Index Information Service (Beijing) Co, Ltd

Teradata Corporation

Transunion

2

Rapidly migrate from CentOS Linux 7 with cost-effective solutions

3

2

2

2

2

2

2

2

2

2

2

2

2

2

2

Boing Ukrania Abbott

Aristocrat Technologies

Arthur J. Gallagher

Avanade Italy SRL

Bob's Discount Furniture

Broadridge Financial Solutions

Christus Health

City of Ottawa Continental Casualty

Emerson electric

Ensono limited

Gentex Corporation

Jabil Circuit limited

La Corporation McKesson

Laboratories Trading

Job Titles Engaged

239

220

164

117

106

93

43

CIO

Enterprise Architect

CTO

Director of IT

IT Operations Manager

Cloud Architect

VP of IT

Job Titles Vs. Top Assets

State of Linux in the public cloud

61

57

49

28

26

25

15

Rapidly migrate from CentOS Linux 7 with cost-effective solutions

70

49

42

30

25

25

17

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