Red Hat ABM Double Registration Syndication [Campaign Duration - 8 Weeks]
Red Hat ABM Double Registration Syndication [Campaign Duration - 8 Weeks] Post Campaign Analysis
Contents
• Campaign Objective
• Campaign Summary
• Assets Performance
• Criteria Performance
Campaign Objective
Red Hat Investment
Campaign Flight
$19,760
May 21st – July 15th, ‘24
Campaign Lead Goal
988
Campaign Type
Double Registration Campaign
Campaign Selects/Criteria Industries – ABM (2) list Geography – United States & Canada Job Level – IT Manager + Job Titles –C-Suite| Enterprise Arch| Cloud Arch| IT Operations Leaders| IT Ops Manager| IT Ops Director| IT Ops VP Leads Per Account – 5
Campaign Summary
Leads Delivery Chart
Weeks Week 1 Week 2 Week 3
Leads
Weeks
Leads
134 Week 4
147
135 141
Week 5 Week 6 Week 7
63
184 184
Total
988
Summary
• Techinformed effectively delivered a total of 988 leads within a span of 8 weeks through an integrated Double Touch CS campaign. • The asset titled “State of Linux in the public cloud” emerged as the most compelling, capturing a significant 52% of the total leads acquired, showcasing resonance with our target audience. • CIO showed the strongest engagement across all assets, with 24% of total leads generated
Asset Performance
First Touch Assets Converting CentOS Linux to Red Hat Enterprise Linux
248
Migrate from CentOS Linux to a cloud-ready operating system
222
Rapidly migrate from CentOS Linux 7 with cost-effective solutions
254
State of Linux in the public cloud
264
Second Touch Assets
Converting CentOS Linux to Red Hat Enterprise Linux
257
Migrate from CentOS Linux to a cloud-ready operating system
227
Rapidly migrate from CentOS Linux 7 with cost-effective solutions-135
259
State of Linux in the public cloud-133
245
Asset Performance
1 st Touch
264
254
248
222
State of Linux in the public cloud Rapidly migrate from CentOS Linux 7 with cost-effective solutions
Converting CentOS Linux to Red Hat Enterprise Linux
Migrate from CentOS Linux to a cloud- ready operating system
2 nd Touch
257
259
245
227
Rapidly migrate from CentOS Linux 7 with cost-effective solutions
Converting CentOS Linux to Red Hat Enterprise Linux
State of Linux in the public cloud Migrate from CentOS Linux to a cloud- ready operating system
Top Accounts
5
5
5
5
5
4
4
4
4
4
2
Boing Ukraina, TOV
Broadridge Financial Solutions Limited
Capgemini America, Inc
Enbridge Inc Transunion Abbott Laboratories Trading (Shanghai) Co, Ltd
Accenture Pte Ltd
Ansys, Inc Blackberry Limited
Continental Casualty Company Inc
Top Accounts Vs. Top Assets
Rapidly migrate from CentOS Linux 7 with cost-effective solutions
State of Linux in the public cloud
3
3
2222222222
2222222222
2
Industries Engaged
212
124
111
78
56
54
54
48
38
32
26
19
19
19
16
Top Industries Vs. Top Assets
State of Linux in the public cloud
3
2
2
2
2
2
2
2
2
2
2
2
2
2
2
Johnson & Johnson
ABC Bus Companies
Bank of America
Boing Ukrania Bombardier Transportation India Pvt Ltd
Cognex Corporation
Honeywell AG Intermountain Health Care
Jolera
Leidos
McMaster University
Prudential Systems Japan Limited
S&P Global Index Information Service (Beijing) Co, Ltd
Teradata Corporation
Transunion
2
Rapidly migrate from CentOS Linux 7 with cost-effective solutions
3
2
2
2
2
2
2
2
2
2
2
2
2
2
2
Boing Ukrania Abbott
Aristocrat Technologies
Arthur J. Gallagher
Avanade Italy SRL
Bob's Discount Furniture
Broadridge Financial Solutions
Christus Health
City of Ottawa Continental Casualty
Emerson electric
Ensono limited
Gentex Corporation
Jabil Circuit limited
La Corporation McKesson
Laboratories Trading
Job Titles Engaged
239
220
164
117
106
93
43
CIO
Enterprise Architect
CTO
Director of IT
IT Operations Manager
Cloud Architect
VP of IT
Job Titles Vs. Top Assets
State of Linux in the public cloud
61
57
49
28
26
25
15
Rapidly migrate from CentOS Linux 7 with cost-effective solutions
70
49
42
30
25
25
17
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