Post Campaign Analysis

Campaign Summary

Leads Delivery Chart

Weeks Week 1 Week 2 Week 3

Leads

Weeks

Leads

134 Week 4

147

135 141

Week 5 Week 6 Week 7

63

184 184

Total

988

Summary

• Techinformed effectively delivered a total of 988 leads within a span of 8 weeks through an integrated Double Touch CS campaign. • The asset titled “State of Linux in the public cloud” emerged as the most compelling, capturing a significant 52% of the total leads acquired, showcasing resonance with our target audience. • CIO showed the strongest engagement across all assets, with 24% of total leads generated

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