Your Comprehensive Guide to Lead Generation in 2025 and beyond
Your Comprehensive Guide to Lead Generation in 2025 and beyond
Client Case Study: Turning Challenges into Conversions
Mixing Markets
Expanding into new markets is an exciting step for any business—but it comes with challenges, especially when your audience speaks a different language or operates in a different regulatory or cultural environment. More marketers are localizing content to address regional needs—from shifting market trends to country-specific regulations. But translation alone isn’t enough. To connect meaningfully, content needs to reflect local priorities, tone, and buying behaviors. While localization efforts have increased in recent years, many B2B brands still don’t fully adapt their content for each market —missing out on leads as a result. Using external partners or native-speaking
freelancers can help bridge the gap and create content that resonates. The payoff? Better engagement, more qualified leads, and prospects who understand exactly how your solution fits their world.
Challenge
Aviatrix wanted to scale its presence and connect with more enterprise tech buyers —specifically senior IT decision-makers, but visibility alone wasn’t enough. They needed leads that were not just plentiful, but relevant and ready to engage. With an ambitious growth plan in motion, the pressure was on to drive quality conversations that could support pipeline development across new markets.
Solution
TI Marketing Solutions launched a highly targeted campaign using our Double Registration and High-Quality Lead (HQL) services. We activated content across TechInformed and top-performing partner platforms to maximize reach and relevance. Using a combination of intent data and firmographic filters , we identified and engaged the right enterprise contacts.
Leads were then qualified through a two-step process — form validation followed by manual review — to confirm quality and readiness.
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