Your Comprehensive Guide to Lead Generation in 2025 and beyond
Your Comprehensive Guide to Lead Generation in 2025 and beyond
Key Takeaways Modern lead generation is a dynamic and complex process. CMOs and marketing leads need to rethink their approach and use a mix of tools and tactics to improve both lead volume and quality. For example, marketing leads must adopt strategic outsourcing solutions and external partnerships to create quality content reliably and at scale, as well as document and audit their lead generation strategy to identify the highest- performing creative themes, elements and channels. What’s more, personalizing content via localization, translation, and targeted communications can help enhance customer engagement and enrich brand awareness. About TI Marketing Solutions
Result
2,187 64% 45%
qualified leads delivered in just 8 weeks
of leads matched Aviatrix’s target account list (TAL)
Reaching the right tech audience isn’t easy—especially when internal teams are stretched, and performance needs to be proven fast. That’s where TechInformed Marketing Solutions comes in. Built for marketers who need results, TI Marketing Solutions offers end-to- end support across content creation, distribution, and lead generation. Whether you’re trying to raise brand visibility, fill the pipeline with quality leads, or do both at once, every campaign is built to fit your goals, timeline, and audience. With access to a proprietary database of 131M+ tech and business decision-
makers and thousands of campaigns delivered to date, you’ll benefit from scale, speed, and precision targeting— without sacrificing quality. Content isn’t just content here. Backed by an editorial and research team from TechInformed, our work is rooted in real reporting, real insights, and tech stories in action. That means messaging that resonates, formats that convert, and audiences that are ready to engage. Be part of the conversations where technology meets action. To learn more, speak to our team today.
conversion rate from initial lead to marketing-qualified lead (MQL)
Strong performance across North America, EMEA, and APAC, with high engagement from senior tech decision-makers
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