Your Comprehensive Guide to Lead Generation in 2025 and beyond
Your Comprehensive Guide to Lead Generation in 2025 and beyond
Strategic Outsourcing and Partnerships
In fact, 65% of B2B marketers say they outsource at least one content marketing activity , most often content creation itself. This model works particularly well for niche skills (like UX or SEO strategy), or time-heavy tasks (like social engagement, design, and research). It also allows teams to move faster and tap into specialized expertise when they need it most.
Lead generation is a multi-stage process, and marketing teams are often stretched thin trying to cover every part of it. In many cases, one person or a small team is still handling everything from content creation to performance tracking—which isn’t sustainable as demands grow. Instead of hiring in-house, more marketers are turning to outsourcing and partnerships. Working with agencies, freelancers, and AI-powered platforms offers a smarter, more flexible way to scale content without the overhead of new hires—especially in an economy where budgets remain under pressure.
Personalization and Remarketing
Personalization continues to play a key role in lead generation—helping marketers build stronger relationships with prospects and cut through the volume of information buyers are exposed to online. Yet many teams still aren’t set up to deliver it effectively. According to recent research, only 26% of B2B marketers feel their organization has the right technology in place to manage content across the business. While most are using standard platforms like social media schedulers and web/email analytics tools, fewer have adopted automation, AI, or localization tools to improve user experience and scale personalization. That’s changing—64% of marketers now use some form of AI or automation in their work , and more are investing in
CRM platforms to better capture and act on customer data. There’s still a big opportunity here for marketers willing to get ahead. Scalable personalization—using audience insights, automation tools, and dynamic content—can drive more meaningful engagement and better lead quality. AI-enabled chatbots and analysis tools also help guide users through your site and flag high-intent prospects earlier in the journey. A good place to start is remarketing to existing or lapsed customers. You already know their needs and behaviors—so it’s a smart way to personalize at scale and generate quick wins.
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