TechInformed Media Pack

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Media Pack

Our mission is to help educate and inform enterprise decision makers and Influencers about emerging technology trends that are driving change in their sectors.

www.techinformed.com

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In 2021 we were challenged by several clients to expand our range of digital touch points. A digital publication was the answer, and TechInformed – The Frontier of Tech News was officially launched fully in 2022.

Powered by iResearch Services Supporting technology companies since 2008

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Yogesh Shah, CEO TechInformed

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iResearch Services

Giving for Good

B2B global thought leadership and marketing agency supercharging growth through the fusion of data-driven insight, expert guidance, and strategic activation.

Philanthropic initiative setup to bring equal opportunities to children and women in low- income communities in India.

TechInformed

FinnIntel

Digital technology publication powering the digital transformation journey of IT decision makers, enabling them to make better, faster, and smarter buying decisions.

Independent investment research service company, providing financial intelligence, research, financial modeling, pitchbook creation and more to clients around the globe.

Powered by iResearch Services

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TechInformed editorial strategy originated from a question… How do IT and Business leaders learn about the latest tech trends and understand what is valuable and what isn’t?"

James Pearce Editor

A gap existed in the world of tech publications for a high quality, insights-led, data-driven enterprise technology journal – one offering original research, backed by true and detailed case studies, analysing how firms have undergone their own digital transformations.

Editorial team

Ann-Marie Corvin

Nicole Deslandes

James Pearce Editor

Deputy Editor

Ricki Lee Multi-Media

Racheal Kinsella Content Director

Yi Ling Huang Innovation Editor

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131 Million

73 Million

58 Million

Technical & Business Executive Decision Makers CEOs, CFOs, ClOs, CMOs, CSOs

We’ve built a global audience of decision makers and influencers

73M Technical Decision Makers & Influencers

58M Business Decision Makers & Influencers

5% Other

5% LATAM

14% APAC

GEOs

57% North America

19% EMEA

Number of employees % split

Editorial Calendar 2024

July

March

May

December

October

Robotics

January

Telecoms

Metaverse, VR, AR

Greentech

Sustainability

MARTECH

Start

April

September

June

February

November

Finance and Crypto

Health-tech

Cloud and Payment Solutions

Big Data

AI and Machine Learning

* Editorial Calendar: subject to change

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Connecting tech brands with Business and Technology professionals... To help them make more informed decisions

Lead Generation

Brand Awareness

Content Creation

Lead Generation Extend your brand visibility, distribute content, and generate leads

Single Touch

Double Registration

ABM : deliver tailored content and interactions that speak directly to the specific needs and interests of your key accounts, thereby increasing the effectiveness of your lead generation efforts.

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Lead gen campaign process

3. Campaign setup

Post campaign analysis

2. Audience pool created

7. Lead delivery

4. Activation & fulfilment

5. Regular check-in calls

6. Lead verification

1. Kick-off call with CS Team

Start

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Brand Awareness

Digital Display Ads

Informed in Four Podcast

Thought Leadership Surveys

Special Reports

"A Coffee with..." Series

Sponsored Editorial Content

Content Creation

Whitepapers

Sponsored content

eBooks

Surveys

Reports

Infographics

Example integrated campaign

Efficiency

Retention

Discovery

Conversion

Thought leadership

Acquisition

Recognition

ROI

Engagement

Multi-Channel

Content Marketing

Revenue

Reach

Sales Pipeline

Brand visibility

Targeting

Build Audience

Activation

You are in good company

www.techinformed.com | contact@techinformed.com

“Really prompt response and turnaround time. Keep up the great work.”

“Great communication, and leads delivered sooner than expected.” Crystal Berry Marketing Director, IDERA Software

“Lead Gen that simply works. We look forward to more campaigns in the coming month.” Tamil K. Director, Demand Generation – Group-IB

Faith Ko Media Planner, EssenceMediacom

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