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Media Pack
Our mission is to help educate and inform enterprise decision makers and Influencers about emerging technology trends that are driving change in their sectors.
www.techinformed.com
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In 2021 we were challenged by several clients to expand our range of digital touch points. A digital publication was the answer, and TechInformed – The Frontier of Tech News was officially launched fully in 2022.
Powered by iResearch Services Supporting technology companies since 2008
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Yogesh Shah, CEO TechInformed
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iResearch Services
Giving for Good
B2B global thought leadership and marketing agency supercharging growth through the fusion of data-driven insight, expert guidance, and strategic activation.
Philanthropic initiative setup to bring equal opportunities to children and women in low- income communities in India.
TechInformed
FinnIntel
Digital technology publication powering the digital transformation journey of IT decision makers, enabling them to make better, faster, and smarter buying decisions.
Independent investment research service company, providing financial intelligence, research, financial modeling, pitchbook creation and more to clients around the globe.
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TechInformed editorial strategy originated from a question… How do IT and Business leaders learn about the latest tech trends and understand what is valuable and what isn’t?"
James Pearce Editor
A gap existed in the world of tech publications for a high quality, insights-led, data-driven enterprise technology journal – one offering original research, backed by true and detailed case studies, analysing how firms have undergone their own digital transformations.
Editorial team
Ann-Marie Corvin
Nicole Deslandes
James Pearce Editor
Deputy Editor
Ricki Lee Multi-Media
Racheal Kinsella Content Director
Yi Ling Huang Innovation Editor
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131 Million
73 Million
58 Million
Technical & Business Executive Decision Makers CEOs, CFOs, ClOs, CMOs, CSOs
We’ve built a global audience of decision makers and influencers
73M Technical Decision Makers & Influencers
58M Business Decision Makers & Influencers
5% Other
5% LATAM
14% APAC
GEOs
57% North America
19% EMEA
Number of employees % split
Editorial Calendar 2024
July
March
May
December
October
Robotics
January
Telecoms
Metaverse, VR, AR
Greentech
Sustainability
MARTECH
Start
April
September
June
February
November
Finance and Crypto
Health-tech
Cloud and Payment Solutions
Big Data
AI and Machine Learning
* Editorial Calendar: subject to change
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Connecting tech brands with Business and Technology professionals... To help them make more informed decisions
Lead Generation
Brand Awareness
Content Creation
Lead Generation Extend your brand visibility, distribute content, and generate leads
Single Touch
Double Registration
ABM : deliver tailored content and interactions that speak directly to the specific needs and interests of your key accounts, thereby increasing the effectiveness of your lead generation efforts.
Intent data : Leverage Intent Data to gain actionable insights into the online behaviors of your target audience. This data helps in identifying which leads are actively researching products or services like yours, allowing for more timely and relevant engagement, both in Single Touch and Double Registration strategies
Enhanced qualification : take MQLs to the next level by letting us apply enhanced qualification methods, such as BANT, CHAMP, or ANUM to turn them into Highly Qualified.
Lead gen campaign process
3. Campaign setup
Post campaign analysis
2. Audience pool created
7. Lead delivery
4. Activation & fulfilment
5. Regular check-in calls
6. Lead verification
1. Kick-off call with CS Team
Start
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Brand Awareness
Digital Display Ads
Informed in Four Podcast
Thought Leadership Surveys
Special Reports
"A Coffee with..." Series
Sponsored Editorial Content
Content Creation
Whitepapers
Sponsored content
eBooks
Surveys
Reports
Infographics
Example integrated campaign
Efficiency
Retention
Discovery
Conversion
Thought leadership
Acquisition
Recognition
ROI
Engagement
Multi-Channel
Content Marketing
Revenue
Reach
Sales Pipeline
Brand visibility
Targeting
Build Audience
Activation
You are in good company
www.techinformed.com | contact@techinformed.com
“Really prompt response and turnaround time. Keep up the great work.”
“Great communication, and leads delivered sooner than expected.” Crystal Berry Marketing Director, IDERA Software
“Lead Gen that simply works. We look forward to more campaigns in the coming month.” Tamil K. Director, Demand Generation – Group-IB
Faith Ko Media Planner, EssenceMediacom
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