9 Enterprise Backup Challenges and How to Overcome Them

Why Data Backup Has Become an Uphill Battle

The challenges around data backup and storage are manifold. As global reach and competition accelerate, few companies can risk even a short period of downtime and data loss. Such events can create not only short-term costs but also long-term reputational damage. Companies need a cost-effective, enterprise-scale backup and restore solution that keeps their data secure and accessible. The following are some of the barriers to achieving that goal: • Cyberthreats – As data grows more valuable, malicious innovations such as ransomware as a service make it easier and more attractive to hijack. At the same time, a proliferation of endpoints—including IoT devices—multiplies risk. Organizations are vulnerable to data loss, hacking, ransomware attacks, and human error.

• Data sprawl – In an age of hybrid multicloud, data can be anywhere and everywhere—on premises, in the public cloud, in private clouds, at the core, or on the edge. Securing and backing up this data while maintaining data governance and regulatory compliance can quickly become a nightmare. • Inaccessibility – Data stored on premises across multiple media is unavailable for analysis that can lead to insights and innovation. This makes data migration and technology upgrades difficult and leads to signifcant downtime during the restore process. • Lack of scalability – Enterprises are generating petabytes of data, complicating any means of storage not built for such scale. In the case of backup, that volume is multiplied by as many copies needed to support a complete data protection strategy. For example, the 3-2-1-1 backup strategy maintains three copies on at least two media with one copy stored offsite and one copy air-gapped—i.e., offline, disconnected, and inaccessible from the internet.


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